Monday, January 27, 2014

Nike Rise

First it was Stella McCartney x Addias, now Riccardo Tisci x Nike?! The rise of sportswear brands have really become something.  A few weeks ago Tisci announced his collaboration with Nike, and recently we have been able to get some sneak peeks on his Instagram account.  

Givenchy creative director, Riccardo Tisci has agreed to design a four piece collection of basketball shoes taking the classic shape of the imfamous Air Force 1.  With haute houses such as Dior and Chanel making trainers the "it" shoe this season, Tisci's collab with Nike has never been more in demand.  

Riccardo explains his love for Nike Air Force 1: "The shoe is universal yet somehow very personal.  I travel all over the world, and I see people wearing the Air Force 1, and they wear it in so many different ways. And so I was thinking, what is the essence of the Air Force 1? And how do I take that essence and make my own statement?  For me the Air Force 1 is not about gender, it’s not about a particular city, nor is it about a certain style. The community decides. It’s democratic. It’s love."

You can expect the clusterfuck in Nike stores early February.  

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